Reasons To Make A Return Visit To Cooking.com

The reason that make me return visit to Cooking.com is the website is provide a lots of information about cooking such as new recipes and food tips. It also always has the promotion such as clearance stocks and special offers. Since I'm a love cooker, I kinda interested with this type promotions because I can buy many products with the low price.

Through Cooking.com, I manage to online shopping and buy the products that I wish to such as delicious food recipes. After purchase, the products will be directly send to my home. It is much more easier compare with buy at the real shop and more convenient. I also can save my time and costs.

Besides that, the design of Cooking.com is simple and nice. It does not use too many flash and different colour inside the website. Thus, I think it brings comfortable for me when I viewed it. Although it is not a very attractive website, but the provided informations are arranged tidy so that peoples can read it easily.

Lastly, I would like to return to this Cooking.com (www.cooking.com) since it is a good website and I like it so much.

The 7 key Elements of the Website (The 7 Cs) ~ Commerce

Commerce is a transactional capacity of the cooking.com. It is important because its capabilities are those features of the customer interface that support the various aspects of trading transactions. There are several types of the dimensions of commerce in this website:

1.Shopping Cart


During online shopping at Cooking.com, users can place any items they want into their personal virtual shopping cart. Item can be stored and purchased when users done their shopping.

2. Security


Cooking.com attempt to guarantee security of the transactions and related data through encryption and authentication technologies when users want to purchase something.

3.One-click Shopping

Cooking.com applies a patented features that allows users to order products such as utensils and recipes books with a single click.

4. Order Tracking


Users are able to check the delivery status of the products they ordered. They can get the result of checking within a few seconds.

5. Delivery Options


Users are presented with a choice of options to specify their desired speed and cost of delivery. For example, they can choose either next-day shipping, two-day shipping and others.

The 7 key Elements of the Website (The 7 Cs) ~ Connection

Cooking. com has one dimension of connection only that is outsourced content. Site content is often derived from third parties, but the user remains on the cooking.com's homesite while viewing that content.

AOL Shopping


VISA Security and Protection

The 7 key Elements of the Website (The 7 Cs) ~ Communication

Cooking. com is able a interaction between the website and users for the communication. The dimension of communication of this website is hybrid communication which is the combination of broadcast and interactive.

The website provide the mass mailing for purpose of exchange information from cooking.com to user. User will select a relevant subject and topic, then their mail will be send directly to those related person in cooking .com and they will answer the question as quickly as possible.

The E-mail newsletters is one type of broadcast. It will send to all member so that members will know about the lastest news about cooking.com such as shopping news which is including new products, special offers and recipes suggestion. Besides, users manage to get the information about food and cooking tips, recipes and everyday menus through e-mail newsletter.

FAQ

The website is also use interactive communication for two-way communication between cooking.com and a user. For example, cooking.com is set up a customer service so that providing customers with a secure and satisfying online shopping experiences.

The 7 key Elements of the Website (The 7 Cs) ~ Customisation

Cooking.com has apply the customisation which is a site's ability to modify itself to - or be modified by - each user. The website allow users to specify their preferences in personalised tool which called Personalisation.

Login Registration - For Wedding (Bride and Groom) purpose

Login Registration -For new users to create their account and register as member. It also use by current members to sign.

Besides that, Tailoring is the other type of customisation in this website. It based on past user behaviour.

Price of the Items

The 7 key Elements of the Website (The 7 Cs) Community

The 7 key Elements of the Website (The 7 Cs) Community
Cooking.com are using community to build a closer relationships between consumer and firm, and between consumer and consumer. Cooking.com also used this to build a group of people that can create strong, lasting relationship that may develop into a community through an engaged and extended exchange of ides about members common interest.

The 7 key Elements of the Website (The 7 Cs) Content

The 7 key Elements of the Website (The 7 Cs) Content

This cooking.com are using a offering mix, appeal mix(cognitive), multimedia mix, and current content.


Offering Mix
Cooking.com web is providing products, information, and services to user.

–Appeal mix (cognitive)
This cooking.com web are focus on the functional aspects that offering, a realibilty, low price, customer service, and personalisation. Example, our biggest deal and dvd sales save up to 70%.

Multimedia Mix
Cooking.com web are using text, graphics, audio, and image to promote their product. example they put the product picture on the websites. Example is the below picture or diagram 1.1.

1.1

Current content
This websites are using this current content because the information on website only change when there is an special deals and discounts or tips from experts.