The 7 key Elements of the Website (The 7 Cs) ~ Commerce

Commerce is a transactional capacity of the cooking.com. It is important because its capabilities are those features of the customer interface that support the various aspects of trading transactions. There are several types of the dimensions of commerce in this website:

1.Shopping Cart


During online shopping at Cooking.com, users can place any items they want into their personal virtual shopping cart. Item can be stored and purchased when users done their shopping.

2. Security


Cooking.com attempt to guarantee security of the transactions and related data through encryption and authentication technologies when users want to purchase something.

3.One-click Shopping

Cooking.com applies a patented features that allows users to order products such as utensils and recipes books with a single click.

4. Order Tracking


Users are able to check the delivery status of the products they ordered. They can get the result of checking within a few seconds.

5. Delivery Options


Users are presented with a choice of options to specify their desired speed and cost of delivery. For example, they can choose either next-day shipping, two-day shipping and others.

The 7 key Elements of the Website (The 7 Cs) ~ Connection

Cooking. com has one dimension of connection only that is outsourced content. Site content is often derived from third parties, but the user remains on the cooking.com's homesite while viewing that content.

AOL Shopping


VISA Security and Protection

The 7 key Elements of the Website (The 7 Cs) ~ Communication

Cooking. com is able a interaction between the website and users for the communication. The dimension of communication of this website is hybrid communication which is the combination of broadcast and interactive.

The website provide the mass mailing for purpose of exchange information from cooking.com to user. User will select a relevant subject and topic, then their mail will be send directly to those related person in cooking .com and they will answer the question as quickly as possible.

The E-mail newsletters is one type of broadcast. It will send to all member so that members will know about the lastest news about cooking.com such as shopping news which is including new products, special offers and recipes suggestion. Besides, users manage to get the information about food and cooking tips, recipes and everyday menus through e-mail newsletter.

FAQ

The website is also use interactive communication for two-way communication between cooking.com and a user. For example, cooking.com is set up a customer service so that providing customers with a secure and satisfying online shopping experiences.

The 7 key Elements of the Website (The 7 Cs) ~ Customisation

Cooking.com has apply the customisation which is a site's ability to modify itself to - or be modified by - each user. The website allow users to specify their preferences in personalised tool which called Personalisation.

Login Registration - For Wedding (Bride and Groom) purpose

Login Registration -For new users to create their account and register as member. It also use by current members to sign.

Besides that, Tailoring is the other type of customisation in this website. It based on past user behaviour.

Price of the Items

The 7 key Elements of the Website (The 7 Cs) Community

The 7 key Elements of the Website (The 7 Cs) Community
Cooking.com are using community to build a closer relationships between consumer and firm, and between consumer and consumer. Cooking.com also used this to build a group of people that can create strong, lasting relationship that may develop into a community through an engaged and extended exchange of ides about members common interest.

The 7 key Elements of the Website (The 7 Cs) ~ Context

The cooking.com website has hybrid design which is combination of aesthetics and functional dimensions.

At the home page, it has aesthetics dimension because there are many graphics that can attract visitor's attention. For example, the pictures of the delicious meat can attract visitors to click in and know more about its recipes. Besides, it has different font choices to highlight each title such as "Our Biggest Deals". Aesthetics dimension is use to encourage visitors to slow down and contemplate new product, each favourite recepies and providing a customer experience sharly different.

There is also functional dimension. The web page has less graphic but it provides more information about recipes. Users can learn any recipes through the details given by cooking.com. The webpage is simple but load quickly. Visitors can directly access to information that they like to see such as most popular recipes and shopping ideas and offers.

Cooking.com ~ Good Wed Pages

In my opinion, i think Kitchenware online - www.cooking.com is a good wed page. Why? There are several important elements that can describe the features of this web site which are text, navigation, graphic and general design.

First, let me talk about the text. We can see that cooking.com is using white colour as the background of the web pages and several colours of text such as black, red and blue. Thus, visitor able to view the web pages easily because the background does not interrupt the text. The text is big enough for visitor to read. It used different font size to highlight the important of the text. For example, the title of website-cooking.com and clearance sale-item up to 80% Off. Besides, the hierarchy of information is perfectly clear because the web page used the frame type to arrange all the information into several categories.

Navigation is important to contribute a good web page. The navigation buttons and bars of the web pages are easy to understand and use. When visitor want to view other pages, they can move their cursor to any categories name and the name of the categories will turn the boxes from grey into blue or underline it. It is also consistent throughout web site which is fix at the top and left side of the page at every web page of cooking.com. Meanwhile, navigation buttons and bars provide the visitor with a clue as to where they are, what page of the site they are currently on. The frame used are also not obtrusive. It also consists site map below the web page.

Next is the graphics. The graphics is big enough for visitors to see. Besides that, some graphics has a matching text link. For example, the graphic will change when you move the cursor to clearance sale or BBQ Rib Recipes. It is use browser-safe colours for the graphics and backgrounds so that it provide comfortable when visitors view it.

Lastly, i would like to comment about general design of cooking.com. It has a good general design because the pages are download quickly that avoid visitor from waiting the pages show up. Every page of web site are fit into 800 x 600 pixel space. Therefore, visitors do not need scroll the pages from left to right. Besides, good graphic elements such as photos and banner are use to break up large areas of text. There are a cooking.com logo in every web page so that all pages looks like it belongs to the same site and also repetitive elements that carry throughout the pages.

Every coin has 2 side. Although cooking.com has a lot of good features, but it also has some poor features. The graphic do not has an alt label. Besides that, the link of the web site are not underlined and it might causes visitors don't know it is a link.

As a conclusion, i think cooking.com is a good web pages due to a lot of the good features inside it.