Cooking. com is able a interaction between the website and users for the communication. The dimension of communication of this website is hybrid communication which is the combination of broadcast and interactive.
The website provide the mass mailing for purpose of exchange information from cooking.com to user. User will select a relevant subject and topic, then their mail will be send directly to those related person in cooking .com and they will answer the question as quickly as possible.
The E-mail newsletters is one type of broadcast. It will send to all member so that members will know about the lastest news about cooking.com such as shopping news which is including new products, special offers and recipes suggestion. Besides, users manage to get the information about food and cooking tips, recipes and everyday menus through e-mail newsletter.
FAQ
The website is also use interactive communication for two-way communication between cooking.com and a user. For example, cooking.com is set up a customer service so that providing customers with a secure and satisfying online shopping experiences.
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